YOUR MARKETING APPROACH - MOMENTUM Creative Integration
MOMENTUM Creative Integration provides a strategic approach to moving your business forward through customized print and digital solutions. We are the external part of your internal team, offering stellar graphic design services and support.
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YOUR MARKETING APPROACH

Shape your marketing approach to align with your business as well as the mind [and eyes] of your consumers. Navigate your road with these statistical tidbits that may just reshape your marketing approach so that you become a force to be reckoned with on all levels.

 

RANDOM MARKETING STATS:

 

  • 81% of consumers mute video ads. (Optinmonster, 2018)
    SHAPE YOUR APPROACH: Insure your video visuals can stand on their own to connect and pop even without sound. Use cue words, short phrases and creative color palettes to leave a lasting impression.

 

  • Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
    SHAPE YOUR APPROACH: Insure you have a video on your landing page! Show people what you have to offer instead of telling them.

 

  • Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
    SHAPE YOUR APPROACH: We just cannot stress enough what a strategically positioned and beautifully articulated short video can do for your online presence. You will reach people in ways your words just cannot do. Plan ahead during budget allocation to position videos as part of your marketing endeavors. 

 

  • 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
    SHAPE YOUR APPROACH: The best decision you can make for your website is to insure it is protected and secured. Today’s digital fraud arena is awash with those seeking to take what isn’t theirs. So, don’t skip this critical step in protecting not only your customers but yourself. Secure what is coming in and what is going out.

 

  • When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform. (LinkedIn, 2017)
    SHAPE YOUR APPROACH: What does this stat mean? Simply that there is a conversation unfolding in LinkedIn that you just might want to be a part of it if your business has the content to connect. Make your brand story known and your voice heard on the right levels of the social media playing field.

 

  • The best time of day to send emails is between 4pm and 8pm. (Experian, Marketing Charts)
    SHAPE YOUR APPROACH: Email marketing remains the leading marketing strategy to generate qualified leads for your business. Develop email campaigns that garner the visual and content messaging to draw your target audience in; turn a cold lead … hot. Concentrate on securing a strong email list that will send your campaigns farther but focused. Use lead apps to help you find those crucial customers via qualified lead survey campaigns. This will help you confidently launch your customized email campaign tailored to your audience list.

 

  • 72% of marketers worldwide said relevant content creation was the most effective SEO tactic (Marketing Profs)
    SHAPE YOUR APPROACH: This means your content development must have laser-beam focus to your target audience. It must be relatable and engaging while weaving your brand story throughout in invisible ways. Your goal is to invite those in to meet you through your content messaging, so others can see not only what you have to offer but to recognize the ripples of value you will bring into their lives. Solve your customers problems, give them comfort or advice as well as a phenomenal foundation of products/services. Give them a reason to keep returning or they will find another outlet to pursue.

 

  • Infographics are Liked and Shared on social media 3X more than other any other type of content. (Mass Planner)
    SHAPE YOUR APPROACH: When generating your graphics remember to include a few infographics which will provide layers of visual candy. A pass-along has the ability to extend your messaging and brand beyond the original scope.

 

  • Marketers are shifting toward longer, more in-depth content. The average length of blog posts is getting longer, with the typical word count of a post increasing from 808 words in 2014 to 1,054 words in 2016. (Orbit Media Studios.)
    SHAPE YOUR APPROACH: Give more content but don’t dilute the creativity behind it. Today’s audience can spot fluff a mile away so give them engaging, innovative and evocative information that resonates around all you are looking to give to them. Show your brand voice in strategic ways weaving in interactive content like videos and photo slideshows. Become a portal for your customers to continually come back to for guidance, new products/services as well as for the unique value that only your in-depth content achieves.

Come back often as we add and update these stats along the way as the arena of marketing innovation is always changing.

MOMENTUM Creative Integration seeks to open your marketing horizons so that you are moving your business forward in an ever-shifting world. Take these statistics and apply them as you see fit along the lines of your brand identity as well as your content messaging. Feel free to reach out to our team so we can help support the visualization of your next marketing campaign.

 

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