The Information Technologies (IT) arena can be complex and frustrating for a user so our team unveiled a brand identity that turned complexity into simplicity within the overall design. A minimal design evoking a stress-free look and feel, while using elements from the logo to subtly tie in the overall brand. Bold, graphic typography highlighting content for ease of use. White space intermixed with soft, light gradients grounding the brand elements. Creating seamless continuity between this technology company’s identity and their marketing materials for elevated brand recognition.

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SERVICES PROVIDED: Brand Identity, Print Design, Sell Sheet Design, Business Card Design, Letterhead Design, Copy Writing, Editorial & Website Development.