The power of color is found within the very root of its simplicity. The colors of the rainbow lay out before our very eyes every hour, of every day. Look around and be amazed at the calibration of art that Mother Nature lays out for us every day captured in a sunrise or sunset. Now extend that reach into our daily digital and print interactions only now imagine a world without any variety of red, green, blue or cyan, magenta, yellow or black? Sad and depressing, right? Because that pop of red or pink, that backlight of lime green or yellow gradient fade is exactly what is needed to elevate our messages. To draw us apart from other communications and highlight our crucial call to action. Design becomes electric with the synergy of strategic colors interacting with an impactful story. Suddenly, our eyes trigger memory sensors and emotions begin to connect and react to the interplay of shades and highlights. Eliciting a response to act and beginning a new potential partnership with another in a sea of missed opportunities. Serious simplicity wrapped inside electric energy when reinforced in all the right ways.

Color does not add a pleasant quality to design—it reinforces it. – Pierre Bonnard