COLOR IDENTITY DEFINES YOU
Color defines and identifies you and those that respond to you. Select the correct tone and direction you want to infer in your response with the right ‘tonal-triggers’ that draw your audience in—and not away. Psychologists have long unearthed the science so don’t be caught adhering the wrong color set and portraying them in a way that makes neither identity sense nor strategic philosophy. Your color development and application builds a strong tapestry of silent yet visual communications. Drawing others toward your main marketing purpose anchored in selling more product/services. A happy medium where buyer and seller come together in perfect harmony. Make your first prolific business decision by choosing cohesive shades of the right brand color that properly defines your business identity.
THINK IN SHADES OF THE RIGHT COLOR:
HOW IMPORTANT IS YOUR COLOR CHOICE?
Color increases brand recognition by up to 80 percent
. Source: University of Loyola, Maryland study.
SHAPE YOUR APPROACH: Ever question just how important choosing a brand color pallet might be? Well, it sets the literal and visual tone for how receptive your brand is to your audience. Color evokes emotion, memory, action and connections. Choose the right combination and the story comes together in deep ways. But choose poorly and you are less than memorable in all the wrong ways.
WHAT IS THE DIFFERENCE BETWEEN BLACK AND WHITE AND GOING THE EXTRA MILE WITH A COLOR?
Source: The Color.com findings were reported in the May 2002 issue of the Journal of Experimental Psychology: Learning, Memory and Cognition, published by the American Psychological Association (APA) “The Contributions of Color to Recognition Memory for Natural Scenes,” Felix A. Wichmann, Max-Planck Institut für Biologische Kybernetik and Oxford University; Lindsay T. Sharpe, Universität Tübingen and University of Newcastle; and Karl R. Gegenfurtner, Max-Plank Institut für Biologische Kybernetik and Justus-Liebig-Universität Giessen; Journal of Experimental Psychology – Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002
SHAPE YOUR APPROACH: The use of those extra tones of color actually aids in evaluating and remembering more often than those without color. So in effect those dabbles of color allow you to actually become historic. Transcend todays’ ninety-second spotlight and become infamous simply by adding more color to your content.
HOW QUICKLY ARE YOU JUDGED BY YOUR COLOR CHOICE?
People make a judgment about your content in 90 seconds or less. And, up to 90% of that judgment in that brief amount of time is influenced by the colors they see. Source: Institute for Color Research
SHAPE YOUR APPROACH: Understand the color tiers and tone you choose make or break you upon initial view. It determines whether a customer decides to scroll through your products for a potential purchase or pass you right by. Don’t miss the mark by failing to understand the correlation between your brand identity color choice and the deeper meaning behind it. The two make a powerful and winning combination when done effectively.
COLORS CREATE A VISUAL EXPERIENCE.
92.6 percent of people affirm that visual dimension (color, design, space) is the number one influencing factor affecting their purchase decision (over taste, smell, or other senses). Source: NewsCred Insights
SHAPE YOUR APPROACH: Your brand color identity carries a visual invitation before a word is ever read. Before your product statistics are even discovered. It is the key in the lock before the door can be opened. Balance the visual and emotional synchronicity with the type of product/services you sell. Do your due diligence in understanding that certain tones are autonomous with subliminal messaging like green equates to renewal, growth and nature. Blue references water, calm, balance and one of the most popular brand tones. Purple is a grounding color, equates to royalty and most often seen in the medical industry. Each pop of color equates to so much more below the surface. There is much power in this fractured spectrum when applied to highlight all you offer well.
Make your Brand Identity memorable with the synergistic color connections you create not the distance from its disorder. Stand out and with poptastic, full-color flair to drastically increase your brand identity impact. Leave black and white for those classic, vintage moments. And understand you are judged by each shade of Chartreuse you use. Colors are personal and insightful to our souls, setting the tone for our emotional connections. One that you either make or miss. Swirl your story around creating the ultimate visual experience leaving your customers seeking more. Keep the feeling your brand [marketing] colors evoke front of mind when you dabble with your digital paintbrush. Reach out to us if you need a creative hand in deciding the future of your company through the many shades of the rainbow.
Color identity defines who you are as well as how you are ultimately remembered. Or not. Choose wisely.