Branding Begins With Your Story - MOMENTUM Creative Integration
MOMENTUM Creative Integration
MOMENTUM Creative Integration
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Branding Begins With Your Story

Your brand identity journey begins with YOUR story. It is where the essence of your company exists and where your entire branding experience evolves. Many fail to encapsulate their entire brand identity and miss ever telling their story. Where it all began. The place that showcases who each of us are that led us to begin something larger than ourselves.

 

“BRANDING IS YOUR CHANCE TO BRIDGE RELATIONSHIPS WITH THOSE WHO BELIEVE IN YOUR PATH.”

The connective elements that shift your brand into something that reaches those who need what you offer. Your story is where you begin and your logo is the beacon for drawing those near that will react to your story. Branding is your chance to bridge relationships with those who believe in your path. You are building partnerships based upon what sets you apart from the rest of your competition. Unless of course, nothing does.

 

 

WHAT SETS YOUR BRAND APART?

 

Your story if developed well each and every time, sets you apart from your competition. And only IF your main storyline philosophies are threaded through each integrated marketing piece every time formulating a strategic branding experience. Leading the way toward expanding your brand development through multiple formats and platforms. Sharing your personal experiences that turned professional. What is it about your personal story that would connect with others that sets your brand apart? But in the end, ultimately you must know your audience so you attract those who recognize the value in your unique service or product. Cast your net toward that sector who you know will respond to your unique story [and mission]. For example, if as a child you dreamed of building homes for people ultimately becoming an architect who builds high-quality homes. Then perhaps you weave your story around a logo symbolized by a roof that protects the home and shelters the family. You develop your story around a guarantee of the quality of your constructions that stand the test of time like the foundation of family. Connect ALL the branding dots that help develop your story integrating it across each juncture. It doesn’t start with the logo…it ends with it as it becomes the point by which all other paths are drawn and then migrate outward. Define the evolution of your branding experience so others see the value you bring to their lives.

 

 

EVOLUTION OF YOUR BRAND:

 

WEAVING DEVELOPMENT:

YOUR STORY: Essence of you & your company

LOGO: The symbol that exemplifies you & your company; recognizable by all

 

UNDERSTANDING BRAND RECOGNITION:

MARKETING TOOLS: Website, brochure, business cards, leave-behinds, ads via print/digital, social media outlets, press outlets, events, networking partnerships, etc.

MEDIA OUTLETS: newspaper, magazine, web banner ads, social media ad campaigns, radio, television, etc.

 

 

Every piece that you produce and send out should be immediately recognizable to your market as YOU. The colors, symbol, graphics and tone should exemplify your company each time without fail. An undercurrent of your story should run through and resonant. When you do then your message flows farther and remains long after you have faded from sight.

 

Reach out to discuss the evolution of your brand and how to develop your story.

 

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